01Who we are
Apex Media Production Inc. (“Apex Media”, “we”, “us”) is a video production and paid social advertising company incorporated in Ontario, Canada, operating from Barrie, Ontario. We produce video content and run advertising campaigns on Meta platforms on behalf of our clients.
We are responsible for the personal information under our control. Questions about this policy or about your personal information go to the contact listed in section 12.
02The two roles we play
How we handle your information depends on how we came to have it, and the difference matters:
- As the business you contacted. If you enquire about hiring us, book a call with us, or submit the form on this website, we are the organisation that decides how your information is used. This policy governs that information in full.
- As a service provider to our clients. When we run advertising for a client — a dealership, clinic, trade or home services business — and you respond to one of those ads, your information is collected for that client. They decide how it is used, and their own privacy policy governs it. We handle it on their instructions, only for the purposes they have set, and we do not use it to market our own services.
If you responded to an ad and are not sure which business you were dealing with, contact us and we will tell you and put you in touch with them.
03Information we collect from Meta
Most of the personal information we handle reaches us through Meta Platforms, Inc. (Facebook and Instagram). There are three distinct paths.
Instant forms (Meta Lead Ads)
If you submit an instant form attached to one of our ads on Facebook or Instagram, Meta passes the answers to us. Depending on how the form was built, that typically includes:
- Your name
- Your email address
- Your phone number
- Your city or postal code
- Your answers to any qualifying questions on the form — for example the vehicle, service or timeframe you are interested in
Some of these fields are pre-filled by Meta from your Facebook or Instagram profile. You can edit them before submitting. Submitting the form is what sends them to us; Meta does not give us this information otherwise.
Meta Pixel and Conversions API
This website and our clients’ websites may carry the Meta Pixel, and we may send equivalent events server-side through Meta’s Conversions API. These record actions such as viewing a page, starting a form or booking a call, together with technical identifiers — IP address, browser and device information, and Meta’s cookie identifiers (_fbp, _fbc).
Where contact details are included in these events, they are hashed before transmission, meaning they are converted into an irreversible string rather than sent in readable form. Meta uses them to match activity to an account and to measure and optimise ad delivery. Meta’s own handling of this data is governed by the Meta Privacy Policy, not by this one.
Audiences
We may create Custom Audiences by uploading hashed contact lists to Meta, and Lookalike Audiences derived from them, so that ads reach people likely to be interested. We do not receive Meta profile data in return, and we cannot see the individuals in a Lookalike Audience.
Controlling this on Meta’s side
You can limit how Meta uses activity shared by businesses through your Facebook or Instagram settings — look for Settings & privacy → Settings → Your activity off Meta technologies, and your Ad preferences. These are controls inside your Meta account; we cannot change them for you, and changing them does not remove information we have already received.
04Information we collect directly
- When you contact us. The project brief form on this site opens your own email application with the details you typed — name, business, email, vertical and message — so that you send it to us yourself. We receive it as an ordinary email.
- When you book a call. Our booking calendar is hosted by a third-party scheduling provider. Booking a slot shares your name, email, phone number and any answers you give with us and with that provider. Links carry campaign tags so we can tell which ad or page a booking came from.
- When you engage with our content. If you comment on, message or react to our posts and ads, we see that activity as the account that published them.
- Automatically. Our host records standard server logs, including IP address, browser type and pages requested, for security and reliability.
05Why we use it
| Purpose | What this means in practice |
|---|---|
| Responding to you | Calling or emailing you back about the enquiry you made, and booking a time to talk |
| Delivering leads to clients | Passing enquiries to the client whose ad you responded to, in their CRM or inbox |
| Providing our services | Producing content, running campaigns and reporting on results |
| Measuring advertising | Understanding which ads and pages produce enquiries, and improving them |
| Marketing our own services | Following up with businesses that enquired about hiring us |
| Legal and administrative | Invoicing, record-keeping, and meeting obligations that apply to us |
06Consent
We rely on your consent to collect and use your personal information. Submitting a lead form, booking a call or emailing us is how that consent is given, and it is given for the purpose described at the time.
Where we send commercial electronic messages to Canadian recipients, we do so in accordance with Canada’s Anti-Spam Legislation (CASL). Every marketing message we send carries an unsubscribe mechanism, and we act on unsubscribe requests promptly.
You can withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may mean we can no longer provide a service you asked for. Contact us using section 12 and we will explain what the consequences would be before acting on it.
07Who we share it with
We do not sell personal information, and we do not rent or trade mailing lists.
- Our clients — where you responded to an ad we ran for them, as described in section 02.
- Meta Platforms, Inc. — through the Pixel, Conversions API and Custom Audiences, as described in section 03.
- Service providers — the scheduling, email, hosting, storage and analytics providers we use to run the business. They are given only what they need for the task and are required to protect it.
- Where the law requires it — in response to a valid legal demand, or to establish or defend a legal claim.
- In a business transaction — if the business is sold or merged, information may transfer as part of it, subject to the same protections.
08Where it is stored
Our website host, Meta, and several of our service providers operate servers outside Canada, including in the United States. Personal information stored or processed in another country is subject to that country’s laws, and may be accessible to its courts and law enforcement under those laws. We use providers that offer a comparable level of protection to what is required here.
09How long we keep it
We keep personal information only as long as it is needed for the purpose it was collected for, or as long as the law requires us to keep it.
- Enquiries that do not become business are kept while there is a realistic prospect of working together, then deleted.
- Leads delivered to a client are retained by that client under their own policy; our working copy is deleted once delivery is confirmed and the campaign is reconciled.
- Records we need for accounting and tax are kept for the period Canadian law requires.
You can ask us to delete your information sooner — see section 10.
10Your rights
Under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), you can:
- Ask what we hold. Request access to the personal information we have about you and an account of how it has been used and disclosed.
- Correct it. Have inaccurate or incomplete information fixed.
- Withdraw consent. Stop us using it going forward, subject to section 06.
- Ask for deletion. Have it removed where we have no continuing need or legal obligation to keep it.
- Unsubscribe. Stop receiving marketing messages, using the link in any message or by contacting us.
We respond to requests within 30 days. We may need to verify your identity first, so that we do not disclose your information to someone else. There is no charge for a reasonable request.
If you are not satisfied with how we have handled your request, you may complain to the Office of the Privacy Commissioner of Canada at priv.gc.ca.
11Security, cookies and children
Security. This site is served over HTTPS. We limit access to personal information to the people who need it to do their work, and we use reputable providers with their own security controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Cookies. This site uses cookies set by the Meta Pixel and, where present, our scheduling provider. You can block or delete cookies in your browser settings; blocking them may stop parts of the site working. We do not use cookies to build profiles for sale.
Children. Our services are directed at businesses. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, contact us and we will delete it.
12Contact us
For any privacy question, access request, correction or deletion request, reach the person accountable for privacy at Apex Media:
- Phone
- 705-500-8259
- Company
- Apex Media Production Inc.
Barrie, Ontario, Canada
13Changes to this policy
We may update this policy as our practices or the law change. The effective date at the top of the page tells you which version you are reading. Material changes will be posted here before they take effect, and the updated policy applies from its effective date.